My answer is: “I don’t know”. But as the owners obviously can’t themselves Lancia might be better off with the Chinese anyway.
Actually I shouldn’t bother. It’s just that Lancia is my favourite automobile marque of them all*. And they can’t possibly be any worse off than now, as rumours are again circulating that the owners FCA might sell off Lancia.
FCA who? Well, they were once better known as Fiat and Chrysler respectively, but even that they’ve chosen to loose in their perversely abstract new name.
Having originally started my working life as a consultant with a calculator myself, I should know one when I see one, and the current boss of FCA rings all the bells: Sergio Marchionne tosses around with the marques given to him like a child with an ADHD diagnosis. Not even three years have passed since his talks of reviving Lancia, shortly thereafter followed by talk of selling off.
Then in late 2017 he surprised observers with hints of a new Lancia (a “crossover”, so I wouldn’t have bothered anyway) and now again those rumours of selling. Either time for selling seems too late to me anyway: Unless it was for a symbolic Italian Lire, that is. With the once great marque now a mere shadow of its former self, it seems questionable why anyone should want to buy the practically defunct marque, unless of course they’ve just woken up to find the head of a horse in their bed.
I’ve stopped worrying years ago, but now I’ve come to think of the Chinese as an actual possibility for Lancia. On one hand because it can’t get any worse. On the other hand because it could actually work: Aren’t Jaguar and Volvo actually doing quite well under some far flung exotic ownership? And didn’t the last few Lancias look like Chinese cars anyway?
In reality I am more worried about who will take care of the Lancia Heritage, as that’s where the value of Lancia now lies anyway. Unfortunately it seems as if any average Chinese would have more luck with this than Marchionne.
May I suggest a comitee of the Chinese People ruling Lancia?
Below is a gallery representing the current state of Lancia: